![]() “Most people don’t have five hours,” Alter told Observer. He’s also author of the book Irresistible, which considers why so many people today are addicted to things like Candy Crush. ![]() Alter is an NYU associate professor who speaks about addictive behavior and incessant smartphone use. It’s less imminently dangerous than cigarettes, it can be done anywhere, and when you’re doing it, you’re not bothering anyone else (as long as you have the sound off).Ĭandy Crush eats up what Adam Alter calls “time slack”-five hours or more time per day that doesn’t need to be spent doing anything else. It’s perfectly engineered to be easy to get into, satisfying to stick with and addictive as hell. PHILIPPE HUGUEN/AFP/Getty ImagesĬandy Crush is, in short, the greatest boredom-killer in human history. So Why Is Candy Crush So Popular-and Is It Bad for Us? Candy Crush is the most popular game of all time on Android smartphones (beating out Angry Birds and Pokémon Go, among others). ![]()
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